{"id":4850,"date":"2025-02-06T14:11:29","date_gmt":"2025-02-06T14:11:29","guid":{"rendered":"https:\/\/poemthestudio.com\/?page_id=4850"},"modified":"2026-07-14T11:57:59","modified_gmt":"2026-07-14T11:57:59","slug":"about-us","status":"publish","type":"page","link":"https:\/\/poemthestudio.com\/vi\/about-us\/","title":{"rendered":"V\u1ec1 ch\u00fang t\u00f4i"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4850\" class=\"elementor elementor-4850\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a83264d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"a83264d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31539db elementor-widget elementor-widget-html\" data-id=\"31539db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- POEM THE STUDIO \u2014 ABOUT \/ BRAND STORY -->\r\n<!-- Paste this entire block into one Elementor HTML widget. -->\r\n\r\n<section class=\"poem-about\" aria-labelledby=\"poem-about-title\">\r\n  <div class=\"poem-about__frame\">\r\n\r\n    <header class=\"poem-about__header\">\r\n      <p class=\"poem-about__eyebrow\">ABOUT POEM<\/p>\r\n      <h2 class=\"poem-about__title\" id=\"poem-about-title\">\r\n        Fashion as a poetic expression.\r\n      <\/h2>\r\n    <\/header>\r\n\r\n    <div class=\"poem-about__layout\">\r\n      <figure class=\"poem-about__visual\">\r\n        <img\r\n          src=\"https:\/\/poemthestudio.com\/wp-content\/uploads\/2026\/07\/1783998888316_5765211167573355029_g8738864412084029265_feab3664af41201a04256aba60af14b3.jpg\"\r\n          alt=\"POEM The Studio\"\r\n          loading=\"eager\"\r\n          fetchpriority=\"high\"\r\n          decoding=\"async\"\r\n        >\r\n        <figcaption>POEM \u2014 DESIGNED AND CRAFTED IN VIETNAM<\/figcaption>\r\n      <\/figure>\r\n\r\n      <div class=\"poem-about__content\">\r\n        <div class=\"poem-about__index\" aria-hidden=\"true\">01 \/ OUR STORY<\/div>\r\n\r\n        <div class=\"poem-about__text\">\r\n          <p class=\"poem-about__opening\">\r\n            POEM was founded on the belief that poetry does not only exist in words.\r\n          <\/p>\r\n\r\n          <p>\r\n            It can be found in a silhouette, a gesture, a movement, or the way fabric falls against the body.\r\n          <\/p>\r\n\r\n          <p>\r\n            The name POEM reflects our vision of fashion as a poetic expression\u2014one that transforms the ordinary into something meaningful, emotional, and enduring. Every garment is conceived as a composition of form, texture, and movement, where craftsmanship and imagination come together to tell a story beyond aesthetics.\r\n          <\/p>\r\n\r\n          <p>\r\n            Balancing structure with fluidity, softness with strength, POEM creates contemporary womenswear that celebrates individuality and modern femininity. Sculptural silhouettes, delicate embellishments, and thoughtful details are brought together through a meticulous approach to design and construction.\r\n          <\/p>\r\n\r\n          <p>\r\n            Designed and crafted in Vietnam, each collection invites women to experience clothing not simply as something to wear, but as something to feel.\r\n          <\/p>\r\n        <\/div>\r\n\r\n        <blockquote class=\"poem-about__keyline\">\r\n          <span>Poetry is not only meant to be read.<\/span>\r\n          <span>It can also be worn.<\/span>\r\n        <\/blockquote>\r\n      <\/div>\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/section>\r\n\r\n<style>\r\n  .poem-about,\r\n  .poem-about * {\r\n    box-sizing: border-box !important;\r\n  }\r\n\r\n  .poem-about {\r\n    --poem-about-ink: #111111;\r\n    --poem-about-muted: #606060;\r\n    --poem-about-line: rgba(17, 17, 17, .18);\r\n    display: block !important;\r\n    width: 100% !important;\r\n    margin: 0 !important;\r\n    padding: clamp(64px, 8vw, 132px) clamp(12px, 2.2vw, 34px) !important;\r\n    overflow: hidden;\r\n    color: var(--poem-about-ink) !important;\r\n    background: #ffffff !important;\r\n    font-family: \"Cabin\", Arial, sans-serif !important;\r\n    -webkit-font-smoothing: antialiased;\r\n    text-rendering: geometricPrecision;\r\n  }\r\n\r\n  .poem-about__frame {\r\n    width: 100%;\r\n    max-width: 1500px;\r\n    margin: 0 auto !important;\r\n  }\r\n\r\n  .poem-about__header {\r\n    display: grid;\r\n    grid-template-columns: minmax(160px, .52fr) minmax(420px, 1fr);\r\n    gap: clamp(40px, 7vw, 130px);\r\n    margin: 0 0 clamp(38px, 5vw, 78px) !important;\r\n    padding: 0 0 clamp(18px, 2vw, 28px) !important;\r\n    border-bottom: 1px solid var(--poem-about-line);\r\n  }\r\n\r\n  .poem-about__eyebrow,\r\n  .poem-about__title {\r\n    margin: 0 !important;\r\n    padding: 0 !important;\r\n    color: var(--poem-about-ink) !important;\r\n    font-family: inherit !important;\r\n    font-style: normal !important;\r\n    font-weight: 400 !important;\r\n    text-transform: uppercase !important;\r\n  }\r\n\r\n  .poem-about__eyebrow {\r\n    align-self: end;\r\n    font-size: 10px !important;\r\n    line-height: 1.3 !important;\r\n    letter-spacing: .095em !important;\r\n  }\r\n\r\n  .poem-about__title {\r\n    max-width: 680px;\r\n    font-size: clamp(23px, 2.45vw, 42px) !important;\r\n    line-height: 1.08 !important;\r\n    letter-spacing: -.018em !important;\r\n  }\r\n\r\n  .poem-about__layout {\r\n    display: block;\r\n    width: 100%;\r\n  }\r\n\r\n  .poem-about__visual {\r\n    position: relative;\r\n    min-width: 0;\r\n    margin: 0 !important;\r\n    padding: 0 !important;\r\n  }\r\n\r\n  .poem-about__visual::before {\r\n    content: \"\";\r\n    position: absolute;\r\n    inset: 0 0 21px;\r\n    z-index: 1;\r\n    pointer-events: none;\r\n    background: linear-gradient(180deg, transparent 72%, rgba(0, 0, 0, .08) 100%);\r\n    opacity: 0;\r\n    transition: opacity 600ms ease;\r\n  }\r\n\r\n  .poem-about__visual img {\r\n    display: block !important;\r\n    width: 100% !important;\r\n    height: auto !important;\r\n    min-height: 440px;\r\n    max-height: 740px;\r\n    aspect-ratio: 2.15 \/ 1;\r\n    margin: 0 !important;\r\n    object-fit: cover !important;\r\n    object-position: center center;\r\n    border: 0 !important;\r\n    border-radius: 0 !important;\r\n    transform: scale(1.0001);\r\n    transition: transform 1000ms cubic-bezier(.2, .65, .25, 1), filter 700ms ease;\r\n  }\r\n\r\n  .poem-about__visual figcaption {\r\n    margin: 10px 0 0 !important;\r\n    padding: 0 !important;\r\n    color: #777 !important;\r\n    font-family: inherit !important;\r\n    font-size: 9px !important;\r\n    font-style: normal !important;\r\n    font-weight: 400 !important;\r\n    line-height: 1.3 !important;\r\n    letter-spacing: .08em !important;\r\n    text-transform: uppercase !important;\r\n  }\r\n\r\n  .poem-about__content {\r\n    display: grid;\r\n    grid-template-columns: minmax(150px, .42fr) minmax(500px, 1.58fr);\r\n    column-gap: clamp(46px, 5.5vw, 88px);\r\n    width: min(1240px, calc(100% - 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30px));\r\n    }\r\n  }\r\n\r\n  @media (max-width: 767px) {\r\n    .poem-about {\r\n      padding: 50px 10px 72px !important;\r\n    }\r\n\r\n    .poem-about__header {\r\n      display: block;\r\n      margin-bottom: 26px !important;\r\n      padding-bottom: 17px !important;\r\n    }\r\n\r\n    .poem-about__eyebrow {\r\n      margin-bottom: 17px !important;\r\n      font-size: 9px !important;\r\n    }\r\n\r\n    .poem-about__title {\r\n      max-width: 310px;\r\n      font-size: clamp(20px, 7vw, 27px) !important;\r\n      line-height: 1.1 !important;\r\n    }\r\n\r\n    .poem-about__visual {\r\n      position: relative;\r\n      top: auto;\r\n      margin-bottom: 0 !important;\r\n    }\r\n\r\n    .poem-about__visual img {\r\n      min-height: 0;\r\n      max-height: none;\r\n      aspect-ratio: 1.48 \/ 1;\r\n    }\r\n\r\n    .poem-about__visual figcaption {\r\n      margin-top: 8px !important;\r\n      font-size: 8px !important;\r\n    }\r\n\r\n    .poem-about__content {\r\n      display: block;\r\n      width: 100%;\r\n      max-width: none;\r\n      margin: 39px auto 0 !important;\r\n      padding: 0 8px;\r\n    }\r\n\r\n    .poem-about__index {\r\n      margin-bottom: 28px !important;\r\n      font-size: 8px !important;\r\n    }\r\n\r\n    .poem-about__text p {\r\n      margin-bottom: 16px !important;\r\n      font-size: 11px !important;\r\n      line-height: 1.65 !important;\r\n    }\r\n\r\n    .poem-about__text .poem-about__opening {\r\n      margin-bottom: 19px !important;\r\n      font-size: 14px !important;\r\n      line-height: 1.48 !important;\r\n    }\r\n\r\n    .poem-about__keyline {\r\n      margin-top: 52px !important;\r\n      padding-top: 22px !important;\r\n      font-size: clamp(17px, 5.3vw, 22px) !important;\r\n      line-height: 1.32 !important;\r\n    }\r\n\r\n    .poem-about__keyline::before {\r\n      top: -16px;\r\n      font-size: 7px !important;\r\n    }\r\n  }\r\n\r\n  @media (prefers-reduced-motion: reduce) {\r\n    .poem-about__visual img,\r\n    .poem-about__visual::before {\r\n      transition: none !important;\r\n      transform: none !important;\r\n    }\r\n  }\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>ABOUT POEM Fashion as a poetic expression. POEM \u2014 DESIGNED AND CRAFTED IN VIETNAM 01 \/ OUR STORY POEM was founded on the belief that poetry does not only exist in words. It can be found in a silhouette, a gesture, a movement, or the way fabric falls against the body. The name POEM reflects our vision of fashion as a poetic expression\u2014one that transforms the ordinary into something meaningful, emotional, and enduring. Every garment is conceived as a composition of form, texture, and movement, where craftsmanship and imagination come together to tell a story beyond aesthetics. Balancing structure with fluidity, softness with strength, POEM creates contemporary womenswear that celebrates individuality and modern femininity. Sculptural silhouettes, delicate embellishments, and thoughtful details are brought together through a meticulous approach to design and construction. Designed and crafted in Vietnam, each collection invites women to experience clothing not simply as something to wear, but as something to feel. Poetry is not only meant to be read. It can also be worn.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-4850","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/poemthestudio.com\/vi\/wp-json\/wp\/v2\/pages\/4850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/poemthestudio.com\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/poemthestudio.com\/vi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/poemthestudio.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/poemthestudio.com\/vi\/wp-json\/wp\/v2\/comments?post=4850"}],"version-history":[{"count":55,"href":"https:\/\/poemthestudio.com\/vi\/wp-json\/wp\/v2\/pages\/4850\/revisions"}],"predecessor-version":[{"id":18501,"href":"https:\/\/poemthestudio.com\/vi\/wp-json\/wp\/v2\/pages\/4850\/revisions\/18501"}],"wp:attachment":[{"href":"https:\/\/poemthestudio.com\/vi\/wp-json\/wp\/v2\/media?parent=4850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}